Cathay Pacific Airways is an international airline based in Hong Kong, offering scheduled passenger and cargo services to destinations around the world. The award-winning airline carries tens of thousands of overseas visitors and business travelers in and out of the metropolis, enhancing the position of Hong Kong as Asia's regional aviation hub.A few years ago, Cathay Pacific implemented an ambitious strategy to become Asia's leading e-business airline. By fully harnessing state-of-the-art technologies, the company is determined to provide greater ease and convenience for its customers and business partners—enhancing efficiency and economic benefits, as well as creating new opportunities for further business growth.
The company has unveiled a series of e-business initiatives in the areas of passengers, cargo, procurement and internal procedures. For example, Cathay Pacific was the world's first airline to offer an online air ticket auction in late 2000, allowing frequent flyer members of its Marco Polo Club and Asia Miles program to bid for exciting offers through the Web site.